The Market

U.S. healthcare, structured for commercial decisions.

Rehinged starts with a substantial healthcare intelligence layer already structured, with proprietary scoring models matched to specific products, services and commercial questions. That is the starting layer — not the boundary. When your market requires other U.S. data, we enrich it and build the model around what you sell.

See your market How do we know? Trace the system →
80,000+Healthcare organizationsIn the starting layer
1.1M+Medicare prescribersIn the starting layer
Product-fit modelsProprietary scoring logic matched to products, services and commercial questions.
Beyond the layerOther U.S. market data enriched when the commercial question requires it.
The healthcare starting layer

A large healthcare intelligence layer already exists before you ask.

Rehinged maintains these healthcare organizations and prescribers before a client arrives. Proprietary models already score many commercial questions across them. When a question requires evidence outside this layer, we enrich the U.S. market required for that model.

Post-acute provider universe
Skilled nursing facilities15,000+
Home health agencies11,000+
Hospice providers7,000+
Assisted living communities40,000+
Long-term acute care hospitals300+
Inpatient rehabilitation facilities1,000+
Dialysis facilities7,000+
This layer is already structured. The commercial question determines the model — and whether additional U.S. data needs to be added.
Prescriber intelligence

The prescriber layer supports models built from:

Specialty
Historical prescribing intensity
Procedure and equipment utilization
Drug-class and regimen patterns
Referral and care-pathway signals where available
Peer and cohort comparisons

Freshness note: prescriber utilization is retrospective CMS evidence, not a claim about what a physician prescribed last month. Source dates stay attached to the intelligence. How We Know →

This is what Rehinged knows before you ask.

ICP architecture

An ICP at Rehinged goes further than a persona: scoring logic that decides who fits what you sell, and why.

The same provider can be an exceptional target for one product and a poor target for another.

A skilled nursing facility might matter because of: Wound-care complexity Fall risk Staffing pressure Readmission risk Infection-prevention pressure Medication-safety patterns Rehab and functional independence Another client-specific commercial condition
A prescriber might matter because of: Specialty Procedure behavior Category utilization Equipment adjacency Network influence Another product-specific fit signal
The architecture, in one picture
Same account. Two commercial models. Materially different answers.
Riverside Skilled Nursing
Under a wound-care demand model
92
High-acuity case mix · survey scrutiny on skin integrity — a first-call account.
Under a mobility & fall-risk model
38
Low fall-risk profile against its cohort — a poor use of a rep's Monday.
Illustrative preview — the scores change because the commercial question changes, not the building. Real profiles carry the source on every figure.

There is no universal best target. There is only fit for what you sell.

Two ways a market starts

Some markets are already modeled deeply. Others are built around the client.

Prebuilt model families

Proprietary scoring logic already in production

Wound Care
Fall Prevention
Infection Prevention
Staffing Adequacy
Readmission Risk
Medication Safety
Custom model / market build

When the market isn’t already in the starting layer, we build the evidence layer the model needs.

Functional medicine practitioners
Chiropractors
Medical spas and aesthetics
Other practitioner and operator markets where sufficient evidence exists

The market universe and the ICP are different things. When the buyer, product or evidence set falls outside the current starting layer, Rehinged enriches the relevant U.S. market evidence first — then determines which characteristics make those organizations commercially attractive for the specific client, and builds the ICP and scoring logic around that question.

Same engine · different questions

The scoring logic follows the commercial question.

AHealthcare workforce consulting

Staffing pain, found nationally

A staffing-consulting ICP was built across the national SNF universe around a different evidence set than any product model uses. The model surfaced the facilities where staffing pain and regulatory pressure converged.

Evidence setStaffing adequacy · staff turnover · Special Focus status · penalty risk
BMedical aesthetics / med spa

No CMS logic was relevant — so the model changed

31,280 med spas in the addressable universe. The client-specific model used a different evidence set entirely. The model changed because the product and the buyer changed.

Evidence setScale & footprint · growth momentum · service intensity · consolidation · reachability · longevity
CEarly-stage virtual cardiology

Three hypotheses in. Four segments out.

The client came in with three proposed buyer segments. Rehinged challenged the hypotheses, separated buyers from referral sources, rated conversion risk, and scored real organizations — plus an additional micro-segment worth testing that the client had not considered.

MethodBuyer vs referrer · conversion risk · real organizations scored

The job is not to force every client into a prebuilt segment. The job is to build the evidence model that best explains who should buy — and why.

The combination

The market is the foundation. Your business changes the view.

Already in Rehinged
  • Current provider and practitioner universes
  • Medicare and regulatory evidence
  • Normalized entities currently maintained
  • Existing commercial model logic
  • Historical signals
  • Product and category taxonomies where available
  • Source and freshness metadata
    • Added for you
  • What your company sells
  • Products and product lines
  • Buyer hypotheses and competitors
  • Territory and current customers
  • CRM and pipeline context
  • Approved messaging and priorities
  • Private first-party data when supplied
    • Then the system
  • Builds and refines your ICPs
  • Scores the market
  • Enriches targets and attaches decision-makers
  • Identifies current signals
  • Produces finished commercial work
  • Carries approved context into what happens next
    • What happens next

    Everything else runs on the market.

    01 · The MarketStructured evidenceThe relevant market evidence, structured for the commercial question.
    02 · The ModelWhat matters for youClient-specific ICP and scoring logic.
    03 · The IntelligenceFinished workTargets · contacts · signals · competitive work · messaging · GTM decisions.
    04 · Your TeamExecutesWith better information, in the week it already runs.

    Make the view yours.

    Tell us what you sell. We build your Market Draft — the first read on your market — free, inside a real Rehinged Intelligence account.

    See your market Want the method first? How We Know →