How We Know

Every score has a source. Every ranking has a reason.

Rehinged combines structured healthcare evidence, client-specific scoring, current enrichment, working-session intelligence and persistent memory to decide what matters — then turns it into commercial work.

We separate what is observed, what is calculated, what is enriched, what is inferred, and what is still unknown.

Section 01 The evidence layer

There is no single dataset that answers every commercial question.

Structured healthcare sourcesThe authoritative base
CMS provider and certification data · quality measures · surveys and enforcement · staffing and payroll-based journal data · Medicare prescribing and procedure evidence · reimbursement schedules and regulatory sources · product and device registries and taxonomies
Current external enrichmentWhat changed recently
Company websites and public announcements · leadership and ownership changes · hiring, expansion, partnerships, acquisitions · professional B2B contact sources · current web research — source-dependent
Client first-party intelligenceYour side of the picture
CRM, customer list, pipeline, territory · win / loss knowledge · distributor or channel data · internal product and strategy material · private client datasets, when supplied
Additional data feedsSource-extensible by design
Not part of the evidence base today. Additional claims, utilization, distributor, network or first-party data can strengthen the same downstream models and workflows when connected.

Better source data makes the Rehinged intelligence layer better. It does not require rebuilding the downstream commercial workflow.

Section 02 Model creation

We do not accept the ICP. We test it.

An ICP starts as a hypothesis. The client may bring it. The agents may surface one the client has not considered. Either way, the job is to test whether the market supports it.

01
UnderstandProduct + commercial objective.
02
HypothesizeDefine the buyer / market hypothesis.
03
ChallengeBuyer vs influencer · severity · reachability · conversion risk.
04
Choose evidenceSelect the data that actually explains the buying decision.
05
Build + scoreBuild the model and score real organizations, including poor fits.
06
State confidence + refineMake unknowns explicit and refine from client / field learning.

The job is not to confirm your GTM thesis. It is to determine whether the market supports it.

From data to work
01Evidencestructured + current + client
02Modelwhat matters for this question
03Scorecommercial fit
04Enrichcurrent context + decision-makers
05Commercial worktargets · messaging · battlecards · campaigns · GTM

The underlying AI model is one component. Rehinged orchestrates evidence, models, agents, tools, memory and workflows to produce the commercial answer. Approved decisions, corrections and new questions become context for the next piece of work.

Section 03 Explainable by design

Open the score and see why it exists.

Every published score carries its source and date. Where the score is exposed interactively, the underlying dimensions can be inspected — tap a dimension below. A Meridian-safe example, illustrative data.

Target profile · from the Meridian Reference BuildIllustrative data
Cedar Ridge Post-Acute92 /100 · wound-care fit
ObservedPressure-injury quality measures sit in the state's worst quartile.
Source + dateCMS quality-measure evidence · source period attached to the figure.
Role in modelPrimary demand dimension — highest weight in the wound-care ICP.
CalculatedNursing-hours pattern versus census, derived by explicit model logic.
Role in modelPressure dimension — favors products that save nursing minutes.
EnrichedOwnership group refinanced this quarter — researched from current external sources.
InterpretationRefinancing may affect purchasing timing. Treat this as a commercial hypothesis to validate, not a confirmed buying signal.
UnknownNot enough evidence to score. No invented answer — the dimension is shown as missing, and the model handles it explicitly.
Meridian-safe example · illustrative data · real profiles carry the source on every figure
Structured score

What the market model says.

Current enrichment

What changed recently.

Commercial interpretation

Why that combination matters now.

Suggested action

The next best commercial move.

The score is not the product. It is the evidence foundation the rest of the work inherits.
Section 04 Freshness, confidence & boundaries

We never imply the evidence is more current — or more certain — than it is.

Intelligence layerCurrent positionHow it should be used
SNF / core post-acute dataUpdated weekly where supportedCurrent facility targeting, movement and re-scoring
Medicare prescriber utilizationAuthoritative but retrospective — roughly two years behind todayHistorical prescribing and procedure patterns — not last-month behavior
Current web / company / market signalsSource-dependent current enrichmentOwnership, hiring, expansion, partnerships, current commercial context
Client CRM / first-party dataAs current as suppliedClient-specific commercial context
Recent private claimsNot licensed by Rehinged todayAn additional source for richer recency and utilization, if connected

A two-year-old prescribing pattern can still be useful historical evidence. It is not the same thing as knowing what happened last month. Rehinged keeps those distinctions visible.

ObservedIn the source

Directly present in an authoritative source.

CalculatedBy the model

Derived from explicit model logic.

EnrichedResearched

From current external or client-provided sources.

InferredConcluded

An analytical conclusion — confidence stated.

UnknownNot pretended

Not enough evidence. No invented answer.

Client-specific commercial context stays governed by that client’s confidentiality and data terms, while reusable methods, source knowledge and agent capabilities can improve the system.

When the evidence is not strong enough to score something, we do not pretend it is.

Put your market through the system.

Tell us what you sell. We will build the first Market Draft and open a Rehinged Intelligence account with your work inside.

See your market Want the output first? Read the finished work →