The Intelligence

From market evidence to the work your team runs.

Watch structured market evidence, specialized agents and expert commercial judgment assemble into finished work — then read the actual outputs, in the account where they live. Ungated, in full. No demo call required.

What arrives
01
Market Intelligence Report The foundation

Your market, model, scored accounts, contacts, signals and commercial read.

Built on top of it
02Competitive battlecards
03Talk tracks & messaging
04Territory prep
05Marketing campaigns
06Market-entry & GTM work
The work, being made

Once the engine knows your market, everything downstream arrives finished.

Built on a healthcare intelligence foundation that already knows the market — and delivered as work your team runs, not raw material. Shown here for Meridian Care Products, the fictional reference company, so the work can be shown in full:

COMPETITIVE BATTLECARD · MERIDIAN CARE PRODUCTS
COMPETITOR
WHERE THEY'RE STRONG
WHERE THEY'RE EXPOSED
The national supplier
Catalog breadth · GPO contracts
No clinical program · reorder support lags
The regional distributor
Relationships · fast delivery
Thin wound-care depth · single territory
Status quo (current vendor)
Familiar · already approved
Price creep · no outcomes data attached
HOW TO POSITION →
FOR THE REP IN THE DEAL — the competitive read they never had time to build.
TALK TRACKS · MAPPED TO ICP & SITUATION
ICP 2 · FIELD TEAMOPENER
OBJECTION"WE’RE UNDER CONTRACT"
CLOSENEXT STEP
FOR THE REP ON THE CALL — what to actually say, per ICP, per situation.
CAMPAIGN PLAN · BUILT TO MERIDIAN’S ICPS
AUDIENCE47 priority accounts from the current scored set✓
MESSAGEOne angle per segment — written, ready for approval✓
CHANNELEmail + LinkedIn, sequenced, with the tooling steps✓
TIMINGKeyed to open buying windows — real dates, not "ASAP"✓
0% BUILT
FOR THE MARKETING LEADER — designed campaigns with execution steps, not a strategy memo.
TERRITORY PREP SHEET · ONE PER FACILITY
Riverside Skilled Nursing92/100
OCCUPANCY ▲STAFFING ●●●DEMAND: HIGHSURVEY WINDOW: OPEN
WHY NOW →
+ 46 MORE FACILITIES, PREPPED · ORGANIZED BY TERRITORY
FOR THE FIELD TEAM MONDAY MORNING — walk in knowing the building.
Also scoped on the foundationBrand strategy · full go-to-market plan · market-entry analysis · CRM enrichment · refresh
The closed loop

A question on a working session can become finished work.

During a partner session
“We need a playbook our advisors can use to sell this.”
Shortly after the call

A complete partner playbook — positioning, sales motion, discovery questions, objection handling, boundaries, commercial terms, and next actions.

That is not a meeting summary. It is finished commercial work generated from the interaction itself — and the approved decisions, corrections and new questions become context for the next piece of intelligence.

From the field
“I’ve used three market intelligence reports in our board meetings for next year’s planning. The competitive battlecard add-ons to the market intelligence are incredible!”
GM, Product Manufacturer
The finished work · the Meridian Reference Build

Don’t take the animation’s word for it. Read the documents.

The Meridian Reference Build is a complete Rehinged Intelligence build for a fictional company — every deliverable, end to end — so you can read the actual work product without us exposing a client’s market to their competitors. It ships in every prospect account, beside your own Market Draft.

Meridian Care Products is fictional. The reference build uses real market data and real organizations where shown. The company, its products, and its people were invented so the work could be published in full. The market data underneath — facilities, registries, reimbursement, demand signals — is real public data, handled under the same rules we use for paying clients.
INCLUDED IN THE FULL BUILD

The Market Intelligence Report

Your market, scored and ranked — every account with the reason to call, verified contacts, and the demand signals behind the score. This is the foundation everything below is built on.

FOR THE COMMERCIAL LEADER · BUILT FROM THE MARKET DRAFT + WORKING SESSION
See a live one built on your market →
SCORED TARGETS · ILLUSTRATIVE PREVIEW
FacilityScoreTier
Riverside Skilled Nursing
24% of stays carry a primary skin/musculoskeletal diagnosis
92/100ELITE
Lakeview Care & Rehab
Survey activity around skin integrity · staffing churn
87/100ELITE
Summit Post-Acute
High-acuity case mix · wound-adjacent admissions
81/100HIGH
Every row carries its why. Ranked targets, the reason to call, verified role-level contacts, and the signals behind every score — each one traceable to a CMS source.
Core workspace views in the Full Build: Overview, Targets, Contacts and Signals.
ILLUSTRATIVE PREVIEW · REAL REPORTS CARRY THE SOURCE ON EVERY FIGURE
FINISHED WORK · GTM PLAN

The launch, sequenced and gated

A stage-gate rollout plan built on the scored market — which territories first, what has to be true before scaling, and the metrics each gate is judged on. The strategy memo that is actually an operating document.

FOR THE CEO AND THE BOARD · THE PLAN THE QUARTER RUNS ON
The full launch plan unlocks in your account with the Full Build →
MERIDIAN CARE PRODUCTS · STAGE-GATE LAUNCH PLAN · SECTIONS 1–2 OF 9
Five commercial gates, launch to national scale
G0Launch readiness
→
G1Territory prioritization
→
G2First-90-days beachhead
→
G3Extend & distributor enablement
→
G4National scale
Every advance is decided on market evidence, not a calendar. Each gate carries its own metrics, owners, and the evidence required to pass it — and the plan names what would change the plan.
Part of the GTM Plan add-on. This is separately scoped finished work built on top of the Full Build foundation.
MERIDIAN SAMPLE · FICTIONAL COMPANY · REAL PUBLIC DATA · EXCERPT, UNEDITED
FINISHED WORK · COMPETITIVE BATTLECARD

The competitive read, from the registry

Every lane the product touches, counted on one consistent rule from the FDA device registry — who holds registered devices where, and what the shape of the category actually is. Internal and distributor-facing; the lines reps say live in the playbooks.

FOR THE REP IN THE DEAL · AND THE FOUNDER PICKING THE LANE
The full battlecard unlocks in your account with the Full Build →
MERIDIAN CARE PRODUCTS · COMPETITIVE BATTLECARD · SECTION 2 OF 9
The lane map
LaneRegistered devicesCompanies
Collagen matrix — lead range84167
Antimicrobial — adjunct range33859
Foam — existing ground16717
Negative pressure — the pathway above90626
Fall detectionNo count published — the registry branch is not reliably scoped for competitive reporting
The discipline this card runs on: registry counts describe registration, not market share. A lane is never described as thin, empty, or uncontested — and no negative claim is made about a named company unless the registry explicitly records it.
Part of the Competitive Battlecard add-on. This is separately scoped finished work built on top of the Full Build foundation.
MERIDIAN SAMPLE · FICTIONAL COMPANY · REAL PUBLIC DATA · EXCERPT, UNEDITED
FINISHED WORK · SALES PLAYBOOK

One voice, enforced

The messaging hierarchy everything downstream descends from — campaign playbooks, field materials, distributor kits, and talk tracks all inherit it. Including the list of claims nobody on your team may make.

FOR THE CMO · AND EVERYONE WHO WRITES IN THE COMPANY’S NAME
The full messaging hierarchy unlocks in your account with the Full Build →
MERIDIAN CARE PRODUCTS · MESSAGING HIERARCHY · SECTION 1 OF 10
The messaging standard, in numbers
1Positioning statement
3Buyer audiences
4Message pillars
12Banned claims

One positioning statement, three pillar sets — one per buyer audience — a proof-point library where every claim is traceable to public data, the word choices that keep the portfolio legible, and the claims nobody may make.

This document is a gate. The launch plan cannot close Gate 0 until the hierarchy is delivered — zero shortened line names, zero un-frameworked pricing language, zero claims outside the proof-point library.
Part of the Sales Playbook add-on. This is separately scoped finished work built on top of the Full Build foundation.
MERIDIAN SAMPLE · FICTIONAL COMPANY · REAL PUBLIC DATA · EXCERPT, UNEDITED
FINISHED WORK · MARKETING CAMPAIGNS

Campaigns written to the account, not the segment

Signal-triggered sequences per buyer role — each touch a different mechanism, each opener filled from that account’s own talk track. With the audience, channel, cadence, and measurement plan around it.

FOR THE MARKETING LEADER · EVERY SEND APPROVED BY YOUR TEAM
The full campaign playbook unlocks in your account with the Full Build →
MERIDIAN CARE PRODUCTS · CAMPAIGN 1 — SNF WOUND CARE · SECTION 6 OF 10
Sequence — Director of Nursing · Touch 1 of 4
DRAFT
Subject: the six o’clock problem
Hi [First name],

[Opening line, replaced per account: one true, plainly-stated thing about this building.]

So here’s the question I’d actually want answered: what your nurses do when a wound stops improving on standard care. In most buildings that call lands late in a shift, and it gets settled with whatever’s in the supply room.

Worth a short conversation?
47 words in the body. The opener is the whole touch — if the rep cannot fill line one with something true and specific about this building, the account is not ready to send to. Every message is DRAFT until approved. Nothing in this document is send-ready copy.
Part of the Marketing Campaigns add-on. This is separately scoped finished work built on top of the Full Build foundation.
MERIDIAN SAMPLE · FICTIONAL COMPANY · REAL PUBLIC DATA · EXCERPT, UNEDITED
FINISHED WORK · SALES ENABLEMENT

Territory prep your field team opens Monday

One prep sheet per top-tier account — the standing reason it’s on the list, what changed this week, and the operating reality the rep is walking into. Organized by territory, current to the latest refresh.

FOR THE FIELD TEAM · BEFORE THE CALL, NOT AFTER IT
The full enablement set unlocks in your account with the Full Build →
MERIDIAN CARE PRODUCTS · SALES ENABLEMENT · SECTION 2 OF 8
How to read a prep sheet
01
Why this account is on the list. The Buyer Fit Score and the demand reads behind it — the standing reason. It does not change between calls.
02
What changed recently. The signals — the timing reason. What makes this week different from last week.
03
What the rep should be prepared for. The talk track: the operating reality the account is living in, so the rep is not surprised by it.
5Facility prep sheets
3Agency prep sheets
6,033Elite & High accounts
53States in the reimbursement reference
The one rule that governs every sheet: everything on it is preparation. None of it is said to the account on a first touch. The sheet decides what to ask about — not what to recite.
Part of the Sales Enablement add-on. This is separately scoped finished work built on top of the Full Build foundation.
MERIDIAN SAMPLE · FICTIONAL COMPANY · REAL PUBLIC DATA · EXCERPT, UNEDITED
The workspace

The intelligence lands in a working application — and stays.

Market Intelligence, Targets, Contacts, Signals: the work above persists in your Rehinged Intelligence account beside the documents, not inside them. What your team approves or corrects becomes context the next piece of work starts from. Meridian ships in every prospect account as the reference environment.

Market Intelligence
Meridian Care Products · Wound Care
ICPs4
Segments3
Scored setLIVE
Targets
Cedar Ridge Post-Acute92
Harborview Care Center88
Summit Rehabilitation & Care83
Contacts
Director of NursingVERIFIED
AdministratorVERIFIED
Regional VP, ClinicalRESEARCHING
Signals
Ownership changeGroup refinanced — buying window shifts
Leadership hireNew director of nursing posted

Illustrative recreation — your account carries your market. A real sanitized capture replaces these panels at production.

How the engagement grows

Start with the foundation. Add the function when you need it.

First

The Full Build

$4,000one-time · per market

Your complete market-intelligence foundation — built from your Market Draft, a working session and the evidence underneath it. We review the build with you, give you two additional opportunities to refine it, and you can refresh the foundation for $500 when needed. Finished commercial work can then be scoped on top of it.

See your market
After the foundation

Revenue Engineer

$5,000–$12,000typical · per month

The Revenue Engineer works on top of the same market, memory and agent system — one objective in, finished work back. Working sessions create new context; the next piece of work starts more informed.