How to Evaluate AI for Market Research

Artificial intelligence is transforming market research. US companies are predicted to spend over $31 billion in 2020 to better understand their customers, their markets, their competitors and the perception of their brand. AI is fueling this increase in spending, up from $16 billion in 2019.

For organizations embracing digital transformation, it’s an exciting time. Digital transformation initiatives are integrating digital technology into all areas of the business, transforming how the business operates and delivers value to its customers. Since technology is rapidly evolving, this transformation is driven by a cultural change, not a single process or initiative, that requires experimentation, learning and failure.

Yet many US companies haven’t started a digital transformation initiative. For those in strategic marketing, PR, product management or product R&D in one of those companies, the words “AI” or “digital transformation” can cause frustration, confusion or fear.

Continue reading the full article here: Guide to AI Strategy for the Market Research Executive on the Rehinged Medium page.

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