Identifying physician ideal customer profiles for intelligent sales targeting

The client was spending significant budget for agency-driven digital marketing campaigns, targeting physicians and long-term care facilities for their hormone therapy product. However, the sales team wasn’t using the majority of the low-quality inquiries.

Rehinged created a custom scoring algorithm for the 1,100,000 physicians in the United States that uncovers the top 0.5% best targets for their product. The platform automated the scoring each month as new data flowed into their instance.

The Rehinged intelligence immediately become the sales team’s highest quality source of targets because the physicians were an identical match to the doctors interested in the therapy.